Craftsmanship in South Tyrol

Morning hikes through stunning Alpine landscapes, the peace and quiet of nature in the afternoon, tasting regional wines and traditional dishes in the evening… South Tyrol is a place of action and relaxation, tradition and modernity, where contrasts meet. Italy’s northernmost province combines Alpine staidness with Italian joie-de-vivre, the Dolomites – a UNESCO World Heritage site – and cultural diversity. German, Italian and Ladin are spoken here. And the names of our SLOWLI products all pay homage to Ladin.

Our concept store is also about building bridges between differences. Between a fast-paced society and a slowed-down home, between loving interior design and mindful consumption, between minimalist designs and traditional craftsmanship. Our home in South Tyrol inspires all that is SLOWLI.

CRAFTSMANSHIP MEETS NATURE AND DESIGN

Our mild climate and fertile soil provide us with all our natural raw materials, and years of experience in craftsmanship flow into our products – but there is also always room for innovation here because, in South Tyrol, design and craft tradition merge just as much as nature and culture. South Tyrol has many designers and brands that are placing more and more value on sustainability, handmade products and natural materials – made in South Tyrol – Dolomites/Italy, of course!

The necessary experience for traditional craftsmanship can be found deep in our roots. For centuries, artistry has been an important part of our South Tyrolean culture. Using different materials, our ancestors created art and everyday objects, showing that nature provides so much of what we need for life.